3 Content Marketing Tips for the Calculated B2B Marketer

B2B marketing

If you’re a B2B marketing professional in 2023, chances are LinkedIn content marketing is part of your advertising toolkit. But with every level of marketer dipping their toe in this game, it’s getting increasingly difficult to find a unique edge. Luckily, we’ve got 5 zesty content marketing tips, fresh out of our clever team’s collective brain, that’ll put you miles ahead of the game. Don’t be afraid to give them a try today!

1.  Test multi-layered content

One tip we really think you should consider this year is layering multiple content types within a single piece of content. For example, if you have a mid-funnel, how-to blog post on your website, you could consider layering in an infographic that demonstrates the concepts you’re discussing in a more visual way, an instructional video which explains a certain point, and a quiz which brings an interactive element.

The goal here is to give the reader as many different avenues as possible to consume your content, and be satisfied by it. As each person prefers a different communication approach, layering content amplifies your chances of building trust with your audience and establishing yourself as a thought leader in their eyes. Get layering!

2.  Don’t underestimate the value of links

Anyone familiar with SEO concepts, knows links (both internal and external) are an important part of building content that ranks. And this is true. But it is also incredibly important from a user experience perspective. While this may not be the sexiest, zestiest tip – it’s a good one. When writing any piece of content, try to add links anywhere you feel your reader may have additional questions, or may want to easily explore a concept, brand or person further.

Think of your content as a city, and yourself as the guide – any good travel guide will take the reader where they want to go. While you don’t want to overboard and overwhelm your reader – be your most helpful, travel guide self.

3.  Embrace The Video Sales Letter (VSL) 

In the age of video, you’d be silly not to try all options and the video sales letter is something every B2B marketer should experiment with. What is it? A video sales letter is what it sounds like – an animated video that explains your product or service with the goal of inspiring action from your target audience.

Spend the time to write a compelling script, work with inhouse designers or an external agecy to turn this into a visual reality and then get promoting! One of the best things about VSL’s is how versatile they are. You can use them on landing pages, on Youtube, on your website, in emails or you can use snippets in your social ads. The list goes on & on!

Get experimenting!

There you have it folks – 3 fresh, funky tips for mixing up your content marketing in 2023. Make sure to play around with these today, see what works best for your audience and use them to inspire even more innovative approaches to your content marketing. We’re excited to see what you uncover.

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